Axel Arigato

E-com concept + design for Swedish lifestyle brand Axel Arigato.

The starting point was to rework the whole product photography and product grid, and to add new features such as best sellers, change grid view and quick buy. The menu was re-thought to host the brand’s growing categories: footwear, ready-to-wear, accessories, objects and more. The project was designed and developed entirely in-house and is still today the brand’s online boutique.


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Scope: Digital Design, Art Direction, Product Photography
Website: axelarigato.com
Launch year: 2020
Team: Max Svärdh, Sanaz Parham Dizaj
© Axel Arigato


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