Gucci Soul Scene Experience

360 Experience featuring the Gucci Pre-Fall 2017 Campaign “Soul Scene”, inspired by the energy of the 60s subcultures and Northern Soul, set in the Midway Club in London.

Once open through the Gucci App and via Facebook, the user can access an immersive 360 video of the Campaign and an editorial gallery.


Scope: Digital Experience
Year: 2017
Gucci Team: Sofia Simonetti
Photography by Glen Luchford
Gucci Soul Scene Campaign by Christopher Simmonds Ltd.
© Gucci


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