Ruka Hair
Ruka is a London based beauty brand, enabling conversation in the curly and coily hair industry. For the debut of their first product line, Ruka and Kokokaka joined forces for a launch campaign showcasing Ruka’s haircare heroes in a series of still-lives and stop motions. After the campaign’s launch, Ruka landed its first retail space at the legacy British Brand Selfridges.
Scope: Art Direction, Campaign
Year completed: 2022
Concept + Creative: Kokokaka
Photography by Carl Ander
Set Design: Nicklas Hultman
© Kokokaka